Advertising is part of the internet marketing world.
It is a fundamental knowledge to improve your online marketing career.
And to be honest, not many people in the IM world understand about the basic of advertising.
With knowledge in advertising, you will be a few steps ahead of your competitors.
I’ve compiled some of the best advertising books that you need to read if you are serious about making money online.
Disclosure: We earn some money from affiliate links, thank you.
Check it out:
1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
In the advertising section of the book department on Amazon.com, this book is on the top spot, claiming its title to be the best-selling advertising book!
First of all, Gladwell’s central argument is that there are patterns and factors in every influential trend.
Based on his research on a number of different fields, he identifies three key factors that each play in role in determining whether a trend will be popular.
Furthermore, the author also provides real-life case studies and examples, such as the rise and decline of Airwalk shoes.
In conclusion, this book will give you an insight into methods that work so you can find The Tipping Point.
2. Contagious: Why Things Catch On by Jonah Berger (Highly Recommended)
Being one of the best-selling books on Amazon, this title surely delivers entertaining examples of viral campaigns, along with the complete analysis.
There are six essential factors contributing to contagious ideas, and by looking at some of the most successful viral campaigns, you could see them at work.
These are the factors that can help you gain popularity and instant success if you can take the advantages of them.
However, if you already read Jonah’s studies, not a lot of the material is new.
In the end, I personally recommend you to buy this book if you’re serious about making money online.
3. Social Media: How to Skyrocket Your Business Through “Social Media Marketing!” Master: Facebook, Twitter, Youtube, Instagram, & LinkedIn by Andy Anderson
First of all, this book is a practical guide to dominating the social media world, and as an online marketer, you’ll definitely want this book.
However, everybody is using social media and the world of social media become saturated with businesses trying to dominate the market!
So, the success of social media platforms depends on the smart and effective usage of that particular social media.
Furthermore, this book provides a practical guideline to make the best use of social media platforms.
In conclusion, if you’re still blind in doing social media marketing, or you want to improve your knowledge, buy this book.
4. Propaganda by Edward Bernays
Although not necessarily an advertising book, Propaganda is a must-have book for people in the PR industry.
First of all, this book is about manipulating people written from the perspective of a shepherd, with us as the herd.
Moreover, this book is a seminal document, a resource on thoughts and works of the public relation industry.
Furthermore, everything from corporate PR to advertising is the derivative of what’s covered in this book.
In conclusion, anyone interested in understanding how to control the mind of the masses should read this book.
5. It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best selling book by Paul Arden
The title may be misleading to people who is looking for self-improvement book, or any other success-related book.
However, this book was written in the perspective of an ad executive or creative director, thus making it useful to those works in the same industry.
Furthermore, the advice in this book comes from the author’s experience in the ad industry, but it has value for everybody in the creative industry.
Last, this book is a good source of inspiration and moral boost, nicely organized and illustrated.
In the end, if you work in a job related to advertising, you may want to consider this book to be in your collection.
6. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout
One of the classics, this book is a must-read for anyone in the business, especially in the marketing world.
One thing for sure, don’t expect this book to an in-depth book about marketing laws and how to apply them.
Instead, this book provides us with real life case studies, each linked with the marketing law being discussed.
Furthermore, the book was divided up to 22 readable chapters consisting of 4-5 pages each, making it enjoyable.
In conclusion, if you’re dealing with marketing but don’t want a serious in-depth book, this book is worth your time.
7. Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch and Michael A. Belch
If you love to read in small bits, beware, this book is filled with tons of examples and information.
Besides, this book is a typical marketing textbook full of cases used by professionals and graduate students.
Furthermore, it’s a bit outdated, inefficient, and boring for some people.
However, although not the best-written marketing book, this one is still a fine book because it captures important concepts.
In the end, buy this book if you enjoy textbook filled with overwhelming information, otherwise, buy other more popular books.
8. Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Positioning is a concept that has been coined by the authors in the late 70s, and it became a common term since then.
And if you’re building a brand, you need to think about positioning, because it’s not only for the big guys, it is for any brand.
However, one thing to remember is the examples in this book is out of date (the book is 30 years old).
The main principles of positioning still apply today, although it lacks practical methods to reach a positioning statement.
In conclusion, this book is out of date, but it is a good and solid book when it comes to marketing.
This book is an excellent guide for salespeople who try to sell something complex and intangible.
It will help you to advance sales by enabling the prospects to determine what they need and why.
Next, the concepts are backed by research and the author also provides the techniques needed in today’s markets.
But, if you already read the previous book you may not want to read this one because they offers similar things.
In conclusion, if you’re new to sales and want to get repeat orders from new businesses, buy this book.
10. Ogilvy on Advertising by David Ogilvy (Highly Recommended)
This is the bible of advertising, the must-have handbook for anyone in the advertising industry.
And you should know, David Ogilvy himself is considered a legend in the advertising world.
The book itself has been recommended by many professionals in the advertising world, and you must read it if you work in the industry.
Although it’s been more than 30 years, this book still relevant, sound, and full of solid foundations.
In the end, no matter who you are, if you’re serious about making the most out of your advertising career, you should read this book immediately!
11. Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes (Ultimate Series) by Perry Marshall, Mike Rhodes, and Bryan Todd
For anyone doing online advertising, this book might help you to optimize the effectiveness of your PPC campaigns.
Everybody knows that AdWords is the biggest Display Network, and a lot of businesses are using it right now.
So, it’s a saturated industry where everyone trying their best to maximize their results.
The thing is, most people don’t optimize their ads, so they spend more money while getting fewer clicks.
With this book, you will learn how to spend less while getting more conversion to your business.
12. Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan and Edward Boches (Highly Recommended)
This book should be paired with Ogilvy on Advertising since both of them provides the fundamentals of advertising.
It contains the most helpful guide to crafting a piece that rises out of the noise and make an impact.
Not only that, the latest edition also covered how you can create the ad that matters, not the one that gets blocked.
And you know what? Lee Clow—The Advertising Guru—endorses this book on the back cover!
Obviously, you should have this book if you work in the advertising and marketing industry, or any related industry.
13. Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead
This book focuses on making our brand stand out by focusing and improving on the unique things our brand have.
According to the author, we have the potential to be fascinate, and being fascinating is what sets us above the crowd.
Also, the book is built around branding hacks that will allow you to find the words that best express your brand.
So, have no fear in being different, because that is what makes your brand highly recognizable to your audience.
In the end, this is a fine and well-written book when it comes to transforming your brand to “be different”.
14. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy
This book is a condensed version of Brian Tracy’s tape program which came out in the 80s and sold over a million copies.
However, this book is not as deep as his previous Advanced Selling Strategies which he wrote more than 20 years ago.
On the contrary, if you’re new in sales, this book provide the basic guides to help you make more sales.
And if you want a more advanced book, I suggest you to read Tracy’s previous books and tapes.
In conclusion, experts may be disappointed, but this book is a fine book for people who’s just gotten into salesmanship.
15. Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res by Gary Blake and Robert W. Bly (Highly Recommended)
If you’re already experienced in copywriting, skip this book, because it only contains the basics of copywriting.
However, if you’re still new to the job, you may want to read this book and try to understand it completely.
It’s filled with repetition designed to forge the information to your brain until you become unconsciously master the topics.
In addition, it covers a number of areas of copywriting, such as display advertising, brochures, catalogs, and direct mail.
Suffice it to say, this book is an excellent starting point in copywriting, advertising, or any related fields.
16. The 33 Ruthless Rules of Local Advertising by Michael Corbett and Dave Stilli
This book was written for the 90% of small business owners who dissatisfied with local advertising.
The authors give you a step by step approach to advertising, complete with choosing the right medium.
If you’re a local business owner, this book could save you a great amount of money by teaching you to reduce the most common mistakes.
Besides, although you’re already dominating your local market, you could still gain something from this book.
In the end, if you’re a small business owner, manager, or marketing students, this book might help you deals with local advertising.
17. Adcult USA by James B. Twitchell
Although not primarily a practical guidebook, this book could give you the reason why Americans are sold on advertising.
The premise of Adcult USA is argued compellingly with numerous examples, photos, and anecdotes.
People relate to each other by the commercials they see on TV rather than the books they have read.
Besides, advertising is one of the greatest powers in shaping the mind of the masses.
This book should be read by those in the advertising to get an in-depth understanding of the correlation between advertising and culture.
18. Advertising: Concept and Copy by George Felton
This book does an amazing job of introducing the readers to the basics of strategy, analysis, concept creation, execution, and writing.
And if you’re looking for practical tips, this book doesn’t simply tell you how to do things, it also strives to help you with solid foundations.
For beginners, this is more than enough useful information to teach yourself and find what works best.
And you should know, most of the examples provided represent more of the past rather than the current.
Overall, this is a fine book for advertising students, young professionals, and people who aspire to a creative career.
19. Advertising and Integrated Brand Promotion by Thomas O’Guinn, Chris Allen, Richard J. Semenik, and Angeline Close Scheinbaum
Today’s most contemporary ads are digital and spread throughout the internet, using different types of medium.
That is the reason this book is so expensive, because it came with videos that can’t be presented in a textbook.
Another thing is, you’ll get the latest information update about advertising without buying the newer version.
Furthermore, the online version also seems more organized and faster to read rather than the textbook.
If you’re a student who has the budget, go for this book since you’ll get to enjoy the material in your devices.
20. Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
This is one of the advertising books that has been recommended by many college professors to their students.
Just for you to know, Jon Steel is responsible for the success of the “Got Milk?” campaign and his clients include Nike, Polaroid, and Porsche.
In this book, he emphasizes the importance of doing qualitative, consumer-centered research and also to establish a relationship with the consumer.
While technically this is not a how-to book, some of the tools and tactics are enjoyable since his writing style is humorous.
Finally, this is one of the most recommended books for any account planner or people who work in related fields.
21. From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina (Highly Recommended)
First, this is a highly recommended book for anyone working in the advertising industry (or any other related fields).
This book tells us the story of modern advertising from the perspective of one of the biggest names in the advertising industry.
Inside, you will find anecdotes from the 60s (which are not relevant anymore to the young readers).
Also, the book reads as if you were sitting in the room with the man himself sharing great stories with you.
The verdict is, buy this legendary book if you want to learn about advertising and having fun at the same time.
22. A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! by James Webb Young
In this book, the author doesn’t include any examples that you can use right now, instead, he only provides a practical technique.
It only takes an hour on average to read this book because it is so short, consisting only the essence of idea production.
Not only that, although all the material in this book is common sense, you’ll be surprised how you never think about it before.
Furthermore, although you’re not working in advertising, you can still gain some value after reading this book.
That is to say, every person whose achievement were measured by creativity need to read this short book.
23. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
If you want to improve your copywriting skill (especially if you’re an online marketer), this is the book that you need to read.
In fact, it contains only the very essence of copywriting, no unnecessary information or bullshits just.
Although some techniques in the book aren’t unique to other guides, the author still able to explain them using his own words.
There are many methods of copywriting specifically designed for different purposes, such as direct mail, brochures, and websites.
So, if you’re dealing with SEO and want to increase your website’s search engine CTR, then this book is a must read.
24. Advertising Media Planning by Jack Z. Sissors and Roger B. Baron
Generally speaking, for basic information on advertising media planning, this book is quite comprehensive and well written.
As a result, many professionals recommended this book to people in the media planning industry.
However, many of the references seem old and out of date although it’s essential in learning media planning for the first time.
Besides, the book still provides important advertising and media strategies, in-depth analysis, and numerous case studies.
So, if you only want the basics, this book is enough, but if you’re looking for current information, read marketing blogs instead.
25. Essentials of Contemporary Advertising by William Arens
Generally speaking, the book contains only the essential information of the main book—Contemporary Advertising—by the same author.
The author’s goal was to present advertising as it is actually practiced in the real world and also make the basics accessible and relevant the reader’s real life.
However, since it is only the essentials (obviously), it lacks text regarding advertising.
Luckily, the book has a large collection of advertising campaigns from the past that is helpful to explain the evolution of advertising.
So, if you need a comprehensive book, buy the main book, but if you only want the core principles and examples of ad campaigns, this book will do.
26. Contemporary Advertising and Integrated Marketing Communications by William Arens, Michael Weigold, and Christian Arens
By all means, this is a comprehensive book that covers all aspects of advertising and their examples.
Not merely examples, the authors also provided the analysis of how a particular ad campaign become successful.
The book also covers workflows that are unique to ad creation and leads the reader through the process.
Furthermore, the text also goes into great length about how different forms of media use advertising.
Finally, this is a fine resource for advertising students and anyone working in an advertising agency.
27. Kleppner’s Advertising Procedure by Ron Lane, Karen King, and Tom Reichert
Although the book is USA oriented, people from around the world could benefit from reading this precise book.
Furthermore, this book is well-written and provided lots of practical and useful advertising information.
However, sometimes the content of the book can be repetitive and too informative (which is actually good).
Also, this book covers important topics, such as the usage of different types of ad, how to write a copy, international advertising, and others.
In the end, if you have no problem with the price of this book, then don’t hesitate, buy it!
28. Soap, Sex, and Cigarettes: A Cultural History of American Advertising by Juliann Sivulka
In this case, this book is a long narrative of American advertising, packed with dates, places, people, and events.
Moreover, the book comes with illustrations of real ads from different time periods, and you could get an overview of American advertising by simply looking at them.
But beware, although it’s an excellent resource for the history of advertising, it’s not so great at demonstrating how advertising has influenced the American society.
Also, the lack of cultural history and in-depth analysis is a bit disappointing to some people.
In conclusion, it’s a decent book if you just want to know the history of American advertising.
29. Tested Advertising Methods by John Caples and Fred E. Hahn
For one thing, this book is filled with methods researched by John Caples, who has worked in the advertising business for years.
Just for you to know, advertisements can be tested and compared, so this book gives you facts rather than opinions and speculations.
In addition, what most people like about this book is that it is very readable, no unnecessary information.
The author also talks about scientific advertising to make sure you’re writing effective ads and not waste resources.
Many people have improved their copywriting skill because of this book, and if you intend to achieve the same, read this book.
Do You Know Any Other Good Advertising Book? Share With Us!
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