Google AdSense is, as already we know, the most popular and promising advertisement program for webmasters.
They pay good money, and most of the big companies use their service to leverage their businesses.
And with such big cash circling around, it also comes with strict rules for the publishers.
A lot of bloggers and webmasters can’t get their AdSense approval for some reasons.
Most of the reasons were likely because they ignore some of the basic rules of account creation.
Here is some do’s and don’ts to get your AdSense account approved.
1. Complete Payee/Contact Name
You should be able to receive the checks made payable to the name on your AdSense application.
Use your real and full name when applying.
Here are some examples of acceptable and unacceptable names:
John and Mary Smith
The ‘Payee Name’ field on the AdSense application is limited to 35 characters.
If your payee name is longer than this, then enter your first initial and complete last name.
And make sure you’re using the same name as in your National ID card or passport.
2. Complete Address
Provide your complete address including information about your location.
Make sure you provide the information listed below:
- Street Address (including house number, street name/number, flat/apartment number)
- City / Town
- State / Area
- Zip Code
- Country / Territory
Here is an example of an address.
3. Valid Email Address
The email address entered will be the login you used to sign in into AdSense.
Google will also give you information regarding your AdSense account through this email.
So make sure it is valid and you can access it.
Extra tip: Use Gmail to make everything easier.
4. Own Your Site
You need to insert the AdSense code into your site, so make sure you have access to the HTML element of your site.
If you’re using WordPress, just insert the code using the text widget and place the widget on your sidebar.
5. Custom Domain and Email Address
Although they didn’t mention it officially, but trust me, a site with a custom domain is much favorable rather than free Blogger or WordPress blog.
It only cost about $10 guys, it is not that expensive.
I trusted NameCheap for all of my domains, they have good customer support and competitive price.
6. Proper Domain Name
Domain name should not be long and only a target specific keyword.
Top Level Domain names such as .com, .org, and .net are highly appreciated.
And on the other hand, new domain names, such as .tk, .xyz, and .info are not recommended, because of their affiliation with spammy and shady websites.
Good example: www.mashable.com
Bad example: www.cheapmotorcycleforsaleatdaytona.com
7. Apply Using Your Root Domain
It is an indication that you’re really the owner of the domain name because there are some platforms out there offering free subdomain names and people are using them to apply for Google AdSense, thus making Google suspicious of subdomains.
8. 6 Months Domain Age
If you’re from countries such as China, India, Indonesia, and other developing countries, Google requires your site to be a minimum of 6 months old.
This is caused by the high number of black hatters from such countries so Google needs to know that those sites are not some shady and spammy websites.
9. Have The Minimum of 40 Quality Articles
And having lots of high-quality articles does help a lot.
Try to make at least 40 original articles which contain at least 800 words.
10. Have The Minimum of 2 Articles of 2000 Words
And make sure these articles is the best you have, so your site doesn’t look like spammy cheap-ass blogs.
Extra tip: If you have difficulties in writing long posts, try to break down each article to a few section, that way you can fill each section easily.
11. Use Images In Your Blog Post
By placing images on your website will not only give your visitor a better experience, it also will give Google a reason to see your site as a rich-content site.
Extra tip: Use high-resolution images as your featured image, you can get them for free from Pixabay.
12. Sufficient Amount of Internal and External Links
When you provide some information on your posts, you may refer to other trusted sites by giving them a link.
This is an example of an external link.
And when you are referring to your own posts, thus providing backlinks to them.
This is an example of an internal link.
Extra tip: Link to related and similar posts that have value, not just some random links.
13. Regularly Updated Contents
An inactive blog will look bad when being reviewed by the Google Team.
14. Popular Niches
Yes, if your site talks about Health, Internet Marketing, Business, Law, Technology, Entrepreneurship, Travel, Lifestyle and Social Media, you will get faster approval.
The reason is because this kind of niches tend to have more audience compared to other less-popular niches.
15. Clean and Neat Website Design
Google wants the user to get the best experience when browsing any site they refer.
My suggestion is to buy a premium theme such as the Genesis Framework by StudioPress.
16. Easy to Navigate
Make sure the user can access all the content without being confused.
Use a layout that most big sites are using, it is already proven to be good and easy to navigate.
Also, ask another person (your target audience) if they have a hard time accessing your contents.
17. Use Responsive Theme
This may not on the rules, but today everybody uses smartphones to access the web.
Of course, AdSense changed their main targets from desktop user to mobile user.
Having a responsive theme for your website raise the chance you’ll get approved.
Many of the themes provided by StudioPress are responsive.
18. Have The Formal (Important) Pages
- Disclaimer Policy
- Terms of Usage
- Contact Us
- About Us
Those pages are important for Google to identify who you are.
Make sure you provided as much valid information as possible so Google knows that you serious with your website.
19. Optimize Blog Post with Meta Tags to Make It Search Engine Friendly
Before a manual operator takes a look at your site, they will use bots to crawl your site.
If you are using WordPress self-hosted blog, then you can use Yoast SEO to solve this problem.
20. Add Google Analytics Code To Your Website
This counts as a trust factor. It makes Google think that you are serious about your website.
Sign up for a free account and then get your tracking code, after that use a plugin to implement it on your site (if you use WordPress).
Yoast has a great plugin for implementing Google Analytics code to your WordPress site.
21. Verify Your Site Using Google Webmasters
Just like Google Analytics does with its tracking code, using Google Webmasters increase your credibility in the eyes of Google Team.
Also, it can help with your site visibility in search engine, which is good.
22. Create A Sitemap For Your Site
Installing a sitemap can help search engine to index your site faster, thus increasing your site trustworthiness.
If you use WordPress, I recommend you to use Yoast SEO, besides it helps you with SEO factor, it has good sitemap creator.
23. Create A Robots.txt File on Your Website
This file helps you to get you unwanted junks not to get indexed by Google.
SEOSiren has a good tutorial on how to create the perfect robots.txt file.
24. Have a Decent Traffic
Officially, Google AdSense doesn’t require any certain amount of pageviews to approve your account, however, I still feel and experienced the treatment if you have a decent traffic.
Try to bring 50+ unique visitors/day.
This is really easy if you have an amazing non-commercial content, you could just submit it to various social media sites such as Reddit, StumbleUpon, or Pinterest and the traffic will flow.
25. Alexa Rank Less Than 400k
Before applying to AdSense, make sure your website global Alexa ranking is less than 400K to get faster approval process.
Any manual operator will be checking your Alexa Rank when judging your website.
Check out the official guide to boost Alexa Rank.
26. Site is under construction
Google will never accept a site which is not launched yet.
Finish your site and make sure you launched it without any unfinished pages.
27. Your Site Is Blocked By Google
site:yourdomain.com on Google. If there are search results, then your site is not blocked.
28. Poor Site Navigation
A site with bad navigation will not be approved by Google.
Make sure your site navigation is easy to access and understandable by the visitors.
Extra tip: Use the most common layout, look for other websites related to your niches and see what they’re doing.
29. Site with Unsupported Languages
Currently, Google only accepts a few languages, which are:
If your site’s language is none of the above, Google will not approve your application.
Extra tip: If your website’s language is not listed yet, always check this supported language list by Google for more updates.
30. Prohibited Niche
There are some niches that absolutely wouldn’t get approved by Google, such as:
- Adult content
- Content that advocates against an individual, group, or organization
- Copyrighted material
- Recreational drugs and drug-related content
- Alcohol and tobacco-related content
- Healthcare-related content
- Hacking and cracking content
- Sites that offer compensation programs (“pay-to” sites)
- Sites that use Google Brand features
- Violent content
- Weapon-related content
- Content that enables dishonest behavior
- Illegal content
31. Event blogging or micro niche blogging
Google might reject your approval if your website is on event blogging and micro niche blogging, such as you limit your blog content to only one particular subject and create a spam domain around it to rank higher.
example: www.mayweathervspacquiaomatchonline.com (Mayweather vs Pacquiao Match Online)
Extra tip: If possible, always aim to create an authority website.
32. Copyrighted Contents
Google take copyrighted content seriously, so you should too.
If you don’t have the money to buy images, try free stock photos.
And if you don’t have time to write your own content, Fiverr is a good place to outsource talented people.
33. Third Party Ads
Before applying to AdSense, make sure you don’t have any other ads on your website, for example the ads from Infolinks, Chitika, Yahoo Ads or any other third party network.
Update: There is no problem using another display network, so you can ignore the tip above.
34. Affiliate Program
Beside third party ads, also, stay away from affiliate programs, such as Amazon and ClickBank.
Update: There is no problem using affiliate programs, so you can ignore the tip above.
35. Unnatural Traffic Source
Make sure you got traffic from social medias, search engines, or through recommendations from other people.
Never use bots to gain quick and lot of traffic.
Unnatural traffic source includes:
- Traffic exchange programs
- Traffic from PTC sites
- Deceiving other people to visit your site
Extra tip: Be aware of traffic services that offer you thousand of “real traffic” for a cheap price.
You don’t need to care about all the stuff above if:
You use AdSense for AdMob, YouTube, Blogger, AdSense for games, AdSense for video, and AdSense for search.
The requirements above is only for AdSense for content.
Yes, creating AdSense account takes a great effort if you are a beginner, but it is worth it when you have the chance to earn money from it.