One of the most common complains from online publishers is a low CTR (Click Through Rate).
This means they don’t get many clicks on their ads.
Fortunately, you can fix this problem by understanding how visitor behaves in your site.
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I’ve come with these simple principles of placing ads on your website.
The Basic Principles Of Ads Placement
#1. If you want to increase the CTR, you need to make sure that people will see your ads!
First, we must understand WHY visitor click an ad.
People click on an ad not only because they are interested, but because they SEE the ad.
It is obvious, right?
But a lot of people don’t realize this.
They place the ads on a spot where most people don’t bother to see…
…such as on the lower part of the website layout.
They don’t care about ad placement.
What they care is:
The more ads you place, the bigger the chance that people would click on their ads.
And the more money they make.
Where is the best place to make sure that your ads not only VISIBLE…
…but also INTERESTING?
Here is an example of AdSense HeatMap regarding the best ad placement.
It is said that Google officialy released this heatmap although I can’t confirm it yet.
The darker the color, the bigger the chance for ads to be clicked.
From the picture above we can see the best ad placement is below the navigation bar and above the primary content (blog posts in most cases).
The white sections are the place we need to avoid.
Like I said, the footer is not a good place for ads.
Most people read from left to right.
It is obvious because most languages are written from left to right, up and down.
Unconsciously, people would look at the top left of a page first.
Here is another example of ad placement from Rajesh Namase from TechLila to guide you:
Above the fold—as in web design—means the area where your site would appear on the screen as it loaded without scrolling down.
Take a look at the pictures below from Google to understand it better.
From the three pictures above, we can see that the dashed line is the limit of the screen of the device used to open the webpage.
On the first picture, not only the ad is placed above the fold, the ad is also placed below the navigation bar and alongside the content.
This is a good example of ad placement.
The second picture places the ad above the fold and located in between the main content.
This is good but the ad is not blended in.
The third picture shows us that the ad also placed above the fold, but the content is not visible because it is located below the fold.
This is a bad example of ad placement because the visitor can’t find the content easily.
Easily said, this kind of placement is against the rule.
#2. Put on the optimal number of ads (hint: it’s less than you think)
While most experts and blogs say that we should maximize the use of ads by inserting the ads as much as allowed, this man says otherwise.
At the same time, concentrating on having a sleek, streamlined, easy-to-use, effective website design will be what increases your CTR.Courtney Gordner, HubStaff.com
Well, congratulations for understanding the basic concept of advertising, which is to make sure people see the advertisement.
However, human adapt. Adaptation is important for every living creature to survive.
And we, humans, unconsciously adapt to everything we encounter in this life.
Including the way we see ads.
If you place your ads using the format, let’s say, from the picture 1 above, the new visitor would see the ads.
But when they became regular visitor (which is good) they started to ignore the ads, because they already know where the content is.
They skip other areas of your site because they know what they are looking for.
If this is the case, then only new visitors would likely to click on your ads.
As I said, human adapt, and in this case, they adapt quickly.
We want to make sure people don’t ignore the ads.
We want to make sure they are aware that there are ads on our site.
#3. Change the ads location periodically, or dynamically
You need to keep switching the ad positions, according to Ankit Oberoi from AdPushup blog.
This technique works pretty well with your regular visitors.
Since your loyal readers visit your blog regularly, they start ignoring the ads if you placed them on the same spot all the time.
This is known as the “banner blindness”.
Periodic change in the placement of ads is the only way to cope with this problem.
By changing the location, you are creating many different environments of your site.
When faced with a different environment, human will be aware of everything.
This is our basic nature so we can survive.
We look in every direction, observing everything, so we can adapt to the new situation.
If you are using WordPress, changing the location of ads is relatively easy.
There are a lot of plugins that can help you rotating the ads in various ways.
The official Google AdSense plugin helps me to make different template for ad placement for each kind of pages, such as the single post page, home page, category page, etc.
It also helps me to place ads without any need to copy paste codes from AdSense website.
Just click where you want to place the ad and then, that’s it.
The plugin also warns you if the number of ads exceed the limit, which is three ads per page.
This is a must have plugin for AdSense publisher.
Or you can use AdRotate to help you manage your custom ad, when to activate it, where to activate it, or to turn it off after a requirement has been completed.
#4. Find out the best ad location using custom channel
I used custom channels in my Google AdSense account because it helps to keep track of what location performs the best.
There are 3 areas where I used to place my ads, which is:
And then I created three custom channels respectively and set different ad codes to each custom channels.
After some time and a few thousands page views, I know which position makes me the most money.
That way you can optimize that spot so you can earn more money.
Or even opt-out the worst performing ad location to make your site more neat and clean-looking without affecting your revenue significantly.
Now You Know That You Need To Keep Rotating The Ads, Share With Me Your Experience
Please feel free to shoot a comment right below, and I’ll be personally reply your comment.